instagramInstagram, the popular mobile photo-sharing app that has been completely ad-free since it launched in 2010, announced on its blog this Thursday its about to change. Over the next few months, users will start seeing advertisements in their Instagram feed for the first time.

As Facebook purchased Instagram in 2012 for 1 billion USD, everyone speculated that it was a matter of time before advertisements came. Instagram passed the 150 million month active users milestone in September

The challenge will be introducing the ads without frustrating users. Instagram says it will work to ensure that advertising feels natural and organic. Users will also have the option to hide what they don’t like and provide feedback.

When Instagram made a change to its terms of service in last December, many users interpreted the change to mean that brands would be able to use users’ images. However Instagram made sure users knew that their photos wouldn’t be sold to marketers.

Adam Sarim

Sarim is an IT enthusiast who is recently completed CHSE and pursuing further education in the industry.

More Posts