There have been reports that Twitter is planning to update its mobile app with Instagram like photo filter service that will be implemented in the coming months. Instagram is currently the most popular phot0-sharing application, allowing users to quickly alter their photos and upload and share them.

As most smartphones are now equipped with high-resolution cameras, photography and mobile devices go together like peas and carrots. Flickr, which was once the go-to photo-sharing site on the Web, has since seen an exodus of people who have opted for Facebook or Instagram.

Twitters plan to cut the middle-man by introducing new built-in photo filters to its mobile applications is targeted towards “VIT’s” – Very important tweeters, usually celebrities and media personalities. Twitters move to copy instagram is also a direct response to Facebooks acquisition of Instagram.

After the Instagram acquisition was announced, Twitter executives explored buying a competing photo service or application. Jack Dorsey, the company’s co-founder and executive chairman, and Dick Costolo, Twitter’s chief executive, both led the search, people close to the executives said. After meeting with and appraising some companies, Twitter’s executives decided the price tags were not worth the goods, and decided the company could build its own filters instead.



With over 10 years of experience in the field of ICT, Rhipha is a Sysadmin, a Project Manager and Technology writer.

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