The digital age has long been a challenge to the print and mainstream media industry. With the introduction of smart phones, tablets and the availability of the high speed mobile internet has opened up more challenges and threats to the print media industry which is striving in the vulnerable times of the internet age.

The real-time availability of news and current affairs, the celebrities themselves announcing every single move they make on their  social accounts, the breaking news and live event coverage from crowd power on social media has become the new source of trusted information and rapidly shifted the readership from traditional print media to online websites and social media.

On Thursday Newsweek announced that from 2013 onwards they will cease print publication on its US-edition and go all digital after 80 long years of print publication. The last paper version of Newsweek’s US print edition will be out on 31st December 2012. The Company has not yet made a comment on the future of its international prints however they said the all-digital publication will be called Newsweek Global and will be a single, worldwide edition available on paid subscription basis.

Newsweek’s announcement came in no surprise as many experts has been forecasting the need for the change and many suggests that times magazine could very well be next in line. Newsweek’s move to all digital future means print publications needs to rethink on strategies and reinvent their futures.

Newsweek is not the only and definitely not the last casualty of the new trend of readership. US News & World Report dropped its weekly print edition years ago and now focus on the Web and special print editions. SmartMoney announced in June that it was also going all-digital. The change to a digital media means elimination of several position and layoff’s. With advertising spending, it has become too expensive for many organizations to run a traditional newspaper or magazine model.

Print Medias move to digital future reflects a shift in advertising. Advertisers are expected to cash in more money to the modern digital advertising. According to the research firm eMarketer, digital ad spending will grow to $37.31 billion in 2012, and outpace print for the first time in 2012, which will get $34.33 billion.

With the whole world moving quickly to digital business models, the media industry has had to join the movement, too. Traditional media needs to adapt to survive or die.

The all-digital presentation is looking more and more like the future of journalism.

Rhipha

With over 10 years of experience in the field of ICT, Rhipha is a Sysadmin, a Project Manager and Technology writer.

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