Maldives Marketing and Public Relations Corporation (MMPRC) have released Maldives Destination Guide application for iPhones and iPads. The application which is compatible for the newly released iOS 6 and built by Zebra Cross is now available for download on Apple App Store for free.

The application holds all the information which is featured on the print version of Maldives Destination Guide. It includes information about the environment, climate, history and culture of Maldives. The app also features the listing of all Maldives Hotels, Resorts, Liveaboards, restaurants and Café with options to mark favorite resort, hotels and liveaboards.

Many Maldivian developers who are working in both App and Web development scene have shown a very negative response on social media for the quality and the presentation of the application. The application which is built with the aim to promote the Maldives as a Destination should have a better User Interface and User experience. “We have so many good websites, the applications should be up to that or better standards. On UI perspective Maldives Destination guide is like an app from the first generation of smartphone app’s. In a marketing point of view no one will open the app for a second time as it has no real functionality and features to push news or other marketing tools.” commented Sofwathullah Mohamed, Developer and Co-Founder at CGrect an Enterprise web and mobile application development firm established in Malaysia.

While the application is currently available for iPhone and iPads, MMPRC has plans to develop and release the application for Android and Blackberry users as well. We expect to see a vast improvement in the applications future updates.

Rhipha

With over 10 years of experience in the field of ICT, Rhipha is a Sysadmin, a Project Manager and Technology writer.

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